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Rich's Department Store
Rich's Department Store
TitleRich's Department Store
PhotographerFisch, Joseph C., 1907-1966
DescriptionView looking south on Forsyth Street at Rich's Department Store in downtown Atlanta, Georgia.
Geographic LocationAtlanta (Ga.)
Forsyth Street (Atlanta, Ga.)
SubjectDepartment stores--Georgia--Atlanta
Business enterprises--Georgia--Atlanta
Corporate NameRich's (Retail store)
Date Original1954
Date Digital2008
Type35 mm color transparency
Digital FormatJPEG
Catalogue NumberVIS 172.107.001
CollectionJoseph C. Fisch Photographs
PublisherKenan Research Center, Atlanta History Center, 130 West Paces Ferry Road, Atlanta GA 30305
RightsThis material is protected by copyright law. (Title 17, U. S. Code) Permission for use must be cleared through the Kenan Research Center at the Atlanta History Center. Licensing agreements may be required.
NotesRich's Department Store was founded in Atlanta, Georgia in 1867 by Morris Rich, a Hungarian-born immigrant. The business expanded over several decades, and eventually was located on the corner of Alabama and Broad Streets in downtown Atlanta. In the 1960s and 1970s the store opened in several other locations. In 1948 a seventy-foot live Christmas tree was first placed on the roof of Rich's downtown department store. Thereafter, the Lighting of the Great Tree became an Atlanta tradition. In 1960, several African American college students protested segregationist policies practiced by Rich's until the store agreed to desegregate its stores in 1961. Rich's department store was phased out in 2005.
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